What can I say...

It started over a cup of tea, learning how to DJ on vinyl and meeting what would become my best friend at a milkshake shop.

From student to sensei. Grand Unified Themes was a dojo and I was about to get beaten up, many, many times.

Started in a room...

...now we run festivals

Logo design

As we were predominantly playing electronic dance music (specifically Jungle) we wanted a name that would encapsulate the feeling we got when we listened to the music we loved.

A feeling deep in our gut... our GUT?

A quick google search and some prior knowledge of theoretical physics brought up the "grand unified theory", where 3 fundamental forces combine into a single unified force at extremely high levels.

It was starting to shape itself.

After 4 years of successful events we eventually faced some backlash regarding appropriation.

As this was an act of pure ignorance, we adapted. Taking this feedback in mind I developed the updated logo to hold the resemblance of the previous logo whilst removing the controversial Chinese character from it's centre.

Event Posters

Logo "one-off"